RAW Fashion Agency is one of Australia’s leading companies in the fashion industry, looking after both local and international fashion labels.
RAW combines nearly 20 years’ industry knowledge and experience, with friendly and professional staff to give you and your brand the best representation possible.
With the increase in competitiveness in the fashion industry and more talented designers emerging each season, the need for fashion PR has increased dramatically. It is crucial for new brands to reach the attention of fashion media as well as buyers and a brand can not survive without a PR presence.
Fashion labels with PR support, not only attract buyers and gain their confidence, they attract more customers as well.
RAW offers its fashion PR package with a minimum of six months engagement, concentrating our attention on capturing editorials for you in key magazine fashion issues. Our main focus is getting editorial exposure for your brand. We work closely with TV wardrobe departments, fashion departments of all major magazines and newspapers, and have strong relationships with some of the leading model and actors Australia-wide.

Monthly package options for RAW’s PR service includes:

RAW PACKAGE 1
- A six month minimum program
- Includes social media management and online campaign
- Facebook, twitter blog and online magazine editorials

RAW PACKAGE 2
- A six month minimum program
- Includes product placement in television and print media
- All inclusive and unlimited editorial exposure to the fashion industry

RAW PACKAGE 3
- PR, social media and product placement
- Includes all elements of Raw package 1 and package 2

RAW PACKAGE 4
- Comprehensive PR, social media, product placement and two event
- All inclusive and unlimited editorial exposure to the fashion industry

RAW PACKAGE 5
- Sign up for any PR Package and receive 10% off for emerging designers (trading for 5 years or less)
- Get a further 10% off by signing for a 12 month contract paying by credit card or direct debit